Keeping a full roster of talented agents has always been a challenge for real estate agencies. The business of real estate can be quite lucrative, and this attracts plenty of individuals who want to make their mark and elevate their economic options. At the same time, however, establishing one’s self in this hyper-competitive industry is not a walk in the park.

For many people, it takes years to build their network and develop skill sets that will improve their level of success. Those who aren’t able to keep up often end up exploring other career options soon after. As such, despite the influx of young talents who get into real estate, it’s still quite difficult to make sure that an agency has sufficient manpower. It’s no wonder, then, that recruitment is a major concern for agencies, especially when you consider that it’s a time- and energy-consuming task that happens year-round.

One way to make the task of recruiting future stars in the real estate industry faster, easier, and more sustainable is to use a recruitment program like BrokerMetrics. The use of such a program will help your company’s hiring efforts in the following ways:

It Consolidates the Team’s Tasks

Hiring is a very people-oriented job. It takes other human beings to make a meaningful connection with potential talents and convince them to become a part of a growing team of real estate agents. Humans will always be at the helm of every recruitment campaign, but the addition of recruitment software to their arsenal of tools can considerably lighten the load. This is because computer programs can consolidate into a single platform most of the work that an entire team of recruiters and HR personnel can do. For instance, recruitment software can be used to plan, post, and track the engagement of social media postings. It can also keep a detailed profile of each talent, as well as a record of their exchanges with the agency, and then determine the trends that influence a recruitment campaign. 

Having a program take care of these tasks makes it easier for a team of people to stay on top of all the activities they have to accomplish, thus increasing their chances of recruiting top talents. Since everyone in the team can view updated information about their potential recruits, they can also share tasks equitably among themselves. This kind of easy access to all the information they need enables recruiters to maintain a certain level of consistency when directly dealing with talents.

It Turns Data into Useful Information

More often than not, real estate recruitment software can be programmed to collect and compile information that can be used to design a more effective strategy. For instance, it can create a table that shows the times of the year when the team has the maximum level of success in recruiting talents. In turn, this can help recruiters evaluate their previous campaigns and identify what makes a particular period very productive. They can then use this information to tweak their schedule or refine their existing processes. 

It’s also possible for recruitment software to determine the amount of time that specific HR tasks take. If creating emails or scheduling interviews takes the longest, for example, then the team can use tools to automate and streamline this task; meanwhile, the rest of the team can focus on activities that directly impact the number of recruits for the month. Last but not least, recruitment programs can help HR professionals see if a particular talent matches the specific needs of the company during the hiring process.

In short, recruitment software are essential tools for understanding how to maximize the success of a recruitment campaign, streamlining the recruitment process itself, and ensuring that a recruit has the best chance of thriving in an agency.  

It Speeds Up Time-to-Hire

Recruitment is a year-round task for many agencies. For one, not everyone who gets hired can keep up with demanding work and the fast-paced environment typical to a real estate company. Some people may also leave due to personal or career-related reasons, like health emergencies or finding a new job at a closer location. It’s not unusual, then, for HR teams to handle multiple recruitment campaigns that are happening all at the same time.

Without the assistance of recruitment software, it can be easy to lose track of the numerous contacts and activities that a recruiter is handling. In these instances, a recruiter can forget to follow up, fail to set a meeting, or sound redundant to an in-demand agent. These mishaps can slow down the recruitment process and affect a talent’s impression of a real estate company.

The use of a recruitment program can address such issues, as it comes with various features which ensure that every potential recruit and task is accounted for. Thus, HR team members can consistently communicate with a candidate and do a better job of convincing them to join the agency.

A recruitment program is an investment that is well worth its cost. The addition of such a tool to an HR or recruitment team’s arsenal will help a real estate agency find the right people and grow its operations with consistency.